Industry News - July 17th, 2009
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RETAIL AND TECHNOLOGY NEWS |
Ahold USA Ramps Up Merchandising, Marketing Efforts
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Ahold USA expands its use of DemandTec
software across Stop & Shop, Giant, and Giant Food stores to help
business users at the retailer better understand their customers and
execute merchandising and marketing strategies that attract and best
serve those customers.
"Ahold USA is dedicated to engaging our customers by anticipating and
fulfilling their needs," says Dave McGlinchey, Senior Vice President of
Merchandising Support at Stop & Shop and Giant of Landover.
"DemandTec's nextGEN solutions help us improve our knowledge of
shoppers and enable us to make better marketing and merchandising
decisions. "In expanding our partnership with DemandTec we expect to
further enhance our ability to take action based on our customers'
wants and needs."
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NextDayPets.com Leverages New Online Storefront
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Next Day Pets debuts the new NextDayPets.com e-commerce platform, built on iCongo's
suite of e-commerce and marketing tools. The system includes
streamlined multi-vendor direct order procurement, content management
capabilities, as well as personalization and marketing tools - all
resources for resellers and distributors.
"iCongo offers us a mature and scalable e-commerce platform that will
facilitate Next Day Pets' retail growth as more and more pet lovers
find out about and explore our offerings," says Brenden Salta, Partner
at Next Day Pets. "Now, we are enjoying the benefits of seamless
cross-selling integration between our community sections and our online
store, driving increased traffic and higher sales numbers. At the same
time, we are able to provide a more customer-friendly shopping
experience with more intuitive functionality."
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Gander Mountain Integrates Customer Transactions, Merchandising
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Gander Mountain Company selects Oracle Retail stores applications to
help improve customer service and optimize store performance. The
retailer plans to implement Oracle Retail Point-of-Service, Oracle
Retail Back Office and Oracle Retail Central Office as part of its
strategy to streamline and improve retail operations while also
establishing a flexible, scalable foundation for growth.
"Oracle is a valued partner and we are pleased to build on our
strategic relationship with them," said Pitou Keo, Senior Director of
Information Services, Gander Mountain. "We expect to achieve a number
of significant, short-term benefits from our investment in the Oracle
Retail solutions while also establishing a strong foundation to support
our long-term growth."
Gander Mountain chose the Oracle Retail stores applications because
they would integrate well with existing solutions and provide
centralized return, signature capture and PIN debit functions.
"We believe that the advanced functionality and ease of use of the
Oracle Retail stores solutions makes them a perfect fit for our
business," said Ron Reitmeier, Director of Store Operations, Gander
Mountain.
Gander Mountain plans to integrate the Oracle Retail stores
applications with its broader merchandising operations to enable
customer transactions to quickly and automatically impact decisions
regarding inventory replenishment, pricing, merchandise planning and
other key operations. Gander Mountain already uses Oracle Retail
merchandising, pricing, allocation and data warehousing applications.
In addition to the Oracle Retail stores applications, Gander Mountain
selected Oracle technology solutions including the Oracle Database for
use within its stores. Also included is Oracle Enterprise Manager,
which is expected to help Gander Mountain decrease its total cost of
ownership.
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Affliction Clothing Standardizes Supply Chain Communications
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Affliction Clothing standardizes its supply chain communication through Inovis'
Value Added Network (VAN) and Master Data Management (MDM) software.
Affliction uses the Inovis platform to quickly exchange the latest
product information with retailers and manage the secure movement of
data and documents between the company and its suppliers and retail
customers across North America.
As a growing brand, Affliction needed to take control of its EDI
trading partnerships to better service its larger retailer customers.
By using Inovis, Affliction will exchange business information
electronically with all of their trading partners and will be able to
compress their order-to-cash cycles.
"We're a young, fast growing brand," says Scott Hampshire, CIO at
Affliction. "We needed a painless, scalable solution that we could
bring in-house to stay connected to our retail customers and suppliers
and integrate smoothly with our ERP. Inovis provides that for us."
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Metro Implements New POS Applications Across Stores
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Metro selects Sweda
and its latest point-of-sale application, SwedaMart, for its grocery
stores. Metro and Sweda completed a successful pilot installation and
began the chain-wide SwedaMart implementation in July 2008. As of
today, many of the Metro and Super C stores have been successfully
converted and all the remaining stores in Quebec will be fully
converted before the end of fiscal 2009.
"We are very pleased with Sweda in delivering the technology in our
stores," says Jacques Couture, Vice-President, Information Systems of
Metro. "Sweda has provided us with a smooth migration with no
disruption to our operation.
SwedaMart is an open-standards, hardware and operating system
independent POS system. SwedaMart offers a flexible promotion module
that can help retailers implement loyalty strategies and promotional
pricing programs.
Certona Releases Next-Gen Reporting, Merchandising Management Console
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Certona releases
Resonance Insight management console specifically for online
merchandisers and e-commerce managers. Using a self-service user
interface, Certona customers can create and customize their own
merchandising and product recommendation strategies. These customized
strategies combine a portfolio of both industry-standard and
Certona-proprietary Resonance recommendation algorithms with
user-definable merchandising business rules.
Merchandisers have three options to choose from:
- Resonance personalization engine delivers targeted, personalized and
optimized set of recommendations to each visitor and location
automatically, based on each individual's unique real-time behavioral
profile and purchase patterns.
- Choose from several off-the-shelf Resonance recommendation types such
as best sellers, popular items, top rated, new arrivals, "people who
bought this also bought," "people who viewed this also viewed," "people
who this viewed this ultimately bought," most searched, similar items,
accessories, and more. These standard algorithms can be tuned to the
individual's browse and purchase behavior using the unique and
proprietary "Resonance Personalization Factor."
- Create their own recommendations and merchandising strategies for
each location. These can be mixed and matched with other recommendation
types to provide the optimal combination of the merchandiser expertise
and business goals and recommendation coverage.
Any of the recommendation strategies can be further refined and
controlled through user-defined business rules, which filter
recommendations based on product categories, brands, price, or any
other product attributes.
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