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Industry News - June 26th, 2009

 

RETAIL AND TECHNOLOGY NEWS

Meijer Launches iPhone MealBox and WineList Widgets

Meijer shoppers can now conveniently access MealBox and WineList planning tools on their iPhone or iTouch device. The iPhone application gives customers access to recipes, meal planning tools and interactive shopping lists. Shoppers can also specify their particular store, browse its circular and access coupons.

MealBox and WineList widgets feed continuously updated information to shoppers' Facebook page, blog or other social medium.

Users also have the ability to browse hundreds of wines by price, variety, region, flavor on WineList. But unlike the widgets, which can be downloaded for free, there is a charge for the MealBox ($1.99) and WineList (99 cents) iPhone applications.

Both widgets are powered by Qponix.


 

Safeway Launches Electronic Coupon Service Across 1,500 Stores

Safeway launches AOL's Shortcuts.com, a free, paperless electronic coupon service that applies coupons directly to the grocery store's savings cards. Consumers visit Shortcuts.com, enter their store savings card and select the coupons they want. Selected coupons are then loaded to their grocery store savings card and the coupons are automatically redeemed at checkout when the registered card is swiped. This eliminates the need for shoppers to bring paper coupons to the store.

Access to the Shortcuts.com coupons also is available through Shortcuts.com Mobile, which enables shoppers the convenience of loading coupons onto their store savings cards while on the go. From their cell phones or smart phones, users click on the coupons they want and within minutes of selection, the coupons are ready for use on the shoppers' grocery store savings cards.

"Shoppers are spending more and more time online and we see electronic coupons loaded to their shopper card as a way to better serve our customers," says Michelle Marian, vice president of interactive marketing, Safeway. "As Safeway launches the new couponLink program, we're excited to partner with Shortcuts.com to offer our customers a unique way to save at our stores and online. Also our customers who shop online at Safeway.com can use the digital coupons, which are a new and exciting option for them."


 

Wal-Mart Enhances Merchandise Planning Software

Wal-Mart signs a global license agreement to roll out Galleria’s configured store and merchandise planning software system in the U.K.

The Galleria system connects the assortment and space-planning business processes while providing scalability and automation. Galleria analyzes performance data in conjunction with forecast data, which results in stock that reflects future demands on a store-by-store basis, instead of a purely historic view.

 

Price Chopper Adds Real-Time Enterprise Labor Modeling

Price Chopper deploys real-time enterprise labor modeling software from Logile. The grocer implements Logile's Enterprise Labor Model, Interaction Calendar, Sales and Labor Planning, Execution Compliance, and Enterprise Performance Management and Reporting modules at all 119 Price Chopper supermarkets.

"Logile's solutions allow us to fully realize and sustain the tremendous savings associated with our chain-wide adoption of 5-S, preferred work methods, and engineered labor standards," says David Golub, vice president of store operations, Golub Corporation.

Prior to implementing Logile's solutions, Price Chopper faced a challenge common to retailers - the inability to accurately calculate, plan, and measure the true cost of store labor and to monitor compliance of preferred work methods, and went on to state that

"We now have an enterprise solution that allows us to understand our labor costs from the chain level down to the sub department level," says Golub. "With this detailed understanding, we effectively plan our annual labor budgets and also optimize our sales and labor plans for each of the periods and weeks based on updated sales, volume forecasts and customers' current shopping behaviors."


 

Farmers Trading Company Adds Workforce Management

The Farmers Trading Company, a 100-year-old retailer based in New Zealand, selects RedPrairie's Workforce Management software to maximize service delivery and productivity across the company's 58 stores. With up to 4,000 employees during peak periods, Farmers has begun implementing the solution's Time & Attendance module, and plans to take a phased approach in rolling out scheduling going forward.

Farmers offers a wide range of products, including appliances, electronics, home furnishings, branded cosmetics, apparel and lingerie. The company employs a variety of store formats, spanning full range department stores to smaller formats offering edited ranges of products. To ensure Farmers is able to meet and grow its capabilities around its service and value proposition, it was important to implement a workforce management system that could manage the execution of complex and diverse operations.


 

General Growth Properties Launches Mall-Based Mobile Advertising Network

General Growth Properties launches The Club Mobile, the country's first nationwide mall-based mobile advertising network from Mobisix, a mobile marketing products and services company. The Club Mobile is an extension of The Club, GGP's existing on-line consumer marketing program that sends email notifications of mall sales and events to an exclusive list of opt-in members. The Club Mobile extends the value of The Club by delivering discounts and offers to on-the-go consumers through text messages.

"This type of marketing innovation is a great example of how we are meeting the needs of today's consumer," says Keith Maladra, vice president of consumer intelligence at General Growth. "We believe this provides a unique tool for our retailers and gives value to our consumers by allowing them control of what type of offers they receive and how they receive them. The bottom line: we want to help our retail tenants drive store traffic, and this is a great way to accomplish that."

Consumers can join The Club Mobile by visiting www.TheClubMobile.com and entering their mobile phone number and other preference data. As an additional incentive to join, the program is offering a chance to win a $1,000 shopping spree.

The Club Mobile is powered by Mobisix and its proprietary messaging platform, which is designed around consumer-controlled preferences and data and analytics-driven decisions. This technology allows consumers to get relevant and personal offers. In addition, the platform acts as a key enabler of green marketing by allowing brands and consumers to take advantage of shopping incentives and coupons without printing.



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