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Industry News - September 9th 2016

 

RETAIL AND TECHNOLOGY NEWS

Capgemini and SAP Partner Up for Digital Transformation


Global technology consulting/outsourcing firm Capgemini, and digital solution provider SAP broadened their strategic partnership with the launch of "Fast Digital 4 Discrete Industries by SAP and Capgemini," a joint initiative to help clients in the discrete manufacturing industries to manage their digital transformation as they seek to maximize the potential of Industry 4.0, the Internet-of-Things and innovative manufacturing techniques.
 
The initiative intends to address the difficulty makers in the discrete manufacturing world face in growing a competitive advantage by deploying the latest digital technologies such as real-time tracking, 3D modeling and visualization, the Internet-of-Things or connected objects on a large scale. The combination of SAP's suite of digital solutions with Capgemini's global experience in consulting, insights and data, cloud and digital manufacturing aims to address the challenges.

Capgemini will also utilize an agile model for business transformation based on its Digital Transformation Framework specifically tailored for the manufacturing industry and spanning the exploration, design and development of specific solutions to enable new business models and scenarios.
 
As part of the initiative, the solution suite to support this model includes SAP S/4HANA as the digital core, with SAP Hybris solutions and SAP HANA Cloud Platform, providing data in real-time across both the front-end and back-end applications. Capgemini and SAP plan to co-innovate and invest jointly in order to develop new applications and extensions on SAP HANA Cloud Platform, as well as engage with an ecosystem of start-ups and vendors in the manufacturing space to provide clients with end-to-end solutions.
 
The joint strategy also intends to help manufacturers create smart, connected products, assets and operations that offer the potential for time-to-market reduction, productivity gains, cost savings, new revenue streams and new business models.

 

Nabisco Starts Milestone Celebration with Multi-Touch Program

The number 115 is a big deal to Nabisco and now also a big deal to its fans.

Nabisco, a Mondelēz International brand, is celebrating the 115th anniversary of its debut in the marketplace with the launch of "115 Moments of Joy." For each day of the final 115 days of 2016, Nabisco brands are bringing consumers across the country daily prizes to commemorate its milestone in unexpected ways from cash giveaways to memorable experiences.  
 
"115 Moments of Joy" is the first major program kicking off a multi-year national collaboration between Nabisco and iHeartMedia. Additionally, the brand is also teaming up with Facebook and Pinterest whose social platforms and engagements are part of the integrated, multi-touch program.
 
Recently, Nabisco and actress Katie Holmes surprised an unsuspecting Calabasas, CA shopper with $115 simply because she was spotted with RITZ Crackers in her shopping cart.

There will be multiple touch points and opportunities happening every day through the remainder of the year in honor of Nabisco’s anniversary celebration:

•Fans can register at Nabisco115Moments.com for a chance to win one of the daily cash giveaways of $1,150 or a special celebrity experience – and $115,000.

•Fans can be spotted at select retailers coast-to-coast with Nabisco products in their shopping cart or a piece of paper with the word "Nabisco" on it for a chance to win $115 on the spot.

•Fans can pin their favorite Nabisco recipe on Pinterest – and win one of 115 daily prizes of $115.

•Fans can participate in DJ giveaways through multiple iHeartMedia stations nationwide and through iHeartRadio, its all-in-one digital music and live streaming radio service, for a chance to win great prizes.

Rulex Releases AI Software for Self-Correcting Supply Chain Data

Rulex Analytics unveils Rulex (SC)2, a new software solution for self-correcting supply chain data, and a beta user program for global supply chain enterprises.

The (SC)2 beta program enables early adopters to rapidly prove the business value of the solution with their own data, and with existing skills. According to Rulex, the first program participant, one of the world's largest manufacturers, has already recognized potential planning productivity improvements of 40 percent or more, and anticipates similar benefits throughout their supply chain.

Supply chain data errors reportedly cost global manufacturers billions of dollars in lost sales, increased transportation costs, idle inventory, and service agreement penalties. And, conventional corrective solutions are struggling to keep pace with the rapidly growing volume, variety, and velocity of supply chain data.

Rulex (SC)2 uses artificial intelligence to identify, explain, and correct data errors in the manufacturing supply chain, from raw materials input through product distribution. Guided by supply chain planners and other business experts, Rulex (SC)2 automatically finds past data errors, teaches itself how to identify and correct such errors, and then uses that knowledge to correct new errors in live supply chain data, in real time, before they can negatively impact production or fulfilment.

A supply chain is only as good as its data, according to the company, which believes that correcting errors in live data as soon as they occur is essential to the health of the entire system. From the company’s perspective, traditional solutions treat the data illness like a medication, but Rulex (SC)2 prevents the illness, like a vaccination.

The initial release of the (SC)2 solution is now available to large US and EU supply chain enterprises through the beta user program now being offered by Rulex, supply chain partner ToolsGroup, and their Nordic partner, Optilon.

Companies interested in joining the program can request an invitation by visiting the (SC)2 Beta page.

Three Tips for Reviews to Positively Influence the Mobile Impulse Buy

Emerging e-commerce technologies are making it easier to browse and buy than ever before. For consumers, swiping credit cards or digging for cash may soon give way to more efficient and effective means of making a purchase such as Apple Pay and other mobile wallet solutions. But while data-driven suggestions and one-click payments are ushering in a culture of convenience – particularly when it comes to mobile devices – these innovations aren’t the only thing boosting impulse purchases among shoppers.
 
Ratings and reviews go a long way toward providing consumers with the confidence and product knowledge needed to pull the trigger on a quick purchase. In fact, 96 percent of shoppers consult product reviews and more than 86 percent of consumers refer to reviews as an essential resource when making a purchasing decision.
 
By making ratings and reviews easily accessible on mobile devices, you can help grow consumer appetite for quick purchases. Here are three ways to do just that.

1. Optimize your reviews display for mobile

Much has been said about using apps to draw the attention of mobile shoppers, but a recent PowerReviews study tells a different story. About 54 percent of consumers prefer to visit a store's website with their mobile phone, as opposed to the 17 percent who would rather download and visit a retailer's app. Cater to these consumers by creating a mobile-optimized website where they can browse products and reference reviews at a moment’s notice. The convenience of one-click payment buttons coupled with readily available ratings and reviews will make for quick and easy purchases that consumers are confident in.

2. Make the review collection process mobile-friendly

More and more consumers are using their mobile devices to browse and buy products. They’re also using their phones to write reviews, so it’s important to make sure the entire process is mobile friendly.
 
According to PowerReviews data, around 60% of reviews are generated as a result of a post purchase email, so that’s a good place to start. By switching to a mobile-friendly post purchase email, evo, an outdoor gear and fashion apparel retailer, experienced a 203% increase in reviews written on mobile and a 23% increase in reviews written from all devices.
 
In addition, ensure your write a review form is also easy for consumers to complete on a mobile device. If shoppers get hung up on any part of the review writing process, they’re likely to abandon it, leaving you without a review.

3. Allow for visual review content

When it comes to reviews, visuals can make all the difference. We’ve all heard the common saying, “A picture is worth a thousand words.” And for product reviews, this statement couldn’t be more true. In fact, a survey conducted by Olapic found that nearly one-third of customers would be more likely to buy clothing online if the site featured photos of real customers wearing the product. Encourage consumers to post visual content by rewarding them with loyalty points that can be redeemed for coupons, gift cards and other prizes.
 
Steady improvement of e-commerce technology has helped drive impulse purchases in recent years. But as new innovations provide access to product ratings and reviews across mobile devices, the desire to make purchases will grow even greater among consumers.

 

 

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